Awarded to the RFID technology hardware, software or service provider chosen by a team of judges at RFID Journal LIVE! as the best new product or service at the event. To qualify, the product or service must have been introduced after the last RFID Journal LIVE! concluded. Finalists in the Best New Product category will each have 10 minutes to make a presentation.


  • Bluebird’s HF550X RFID reader, which encompasses a smartphone form factor with RFID reader and NFC functionalities.
  • HerdX’s Smart Reader, a configurable, Bluetooth-enabled solution for meshing multiple units, with no hard-wiring or additional tech investment required.
  • InPlay’s NanoBeacon Bluetooth Low Energy SoC IN100, designed to eliminate the need for software programming.

SPEAKERS: Jinoh Kim, Executive Vice President, BLUEBIRD  |  Russell Mohn, Co-Founder / Director RF Design, InPlay Technologies  |  Ken Burroughs, CEO, HerdX