RFID in tires is the new market standard to connect tires to their ecosystems, enabling the digital management of tires worldwide from cradle to grave. A growing number of original equipment manufacturers (OEM) in the automotive industry are now considering leveraging RFID. Core use cases within automotive OEM are focused on inbound/outbound logistic, simplified, and optimized tire testing protocols, optimization of tire and wheel assembly, end of line vehicle control for compliance.

SPEAKER: Julien Destraves, RFID System Designer, Michelin