The world of smart packaging was transformed in 2022 when the European Union established a timeline for adapting products to the new Digital Product Passport (DPP) rules. The EU also issued deadline for reaching the mandatory status of “circulation” through production lines of products to be sold in Europe. In this session, hear how the DPP concept reinforces smart packaging as a set of tools that integrate global technological solutions for tracking, authenticity, sustainability, and customer experience. Also learn how the first smart packaging center in the Southern Hemisphere, Sincpress, is pioneering the way in Brazil by creating conditions, disseminating ideas and implementing circular economy solutions.

SPEAKER: Edson Perin, Founder and Editor, IoP Journal