To satisfy today’s consumers and to effectively compete, retailers need to be omnichannel ready. Omnichannel features such as buy online pickup in-store (BOPIS), ship from store (SfS), research online buy in-store (ROBIS), buy online, and buy instore are essential. Yet, many retailers struggle to efficiently and effectively offer a true omnichannel experience. This session examines the role of RFID in their readiness and answers the question: can a retailer be omnichannel ready without RFID?

SPEAKER: Dr. Bill Hardgrave, President, University of Memphis